Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…

Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…

There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…