How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide
This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
The Best of the Season to You and Yours
I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
Holiday Wishes from the Echidna Team
The Christmas Eve Eve Day (the math adds up!) today and as we know that many people may give themselves the gift of a little extra time today, I…
Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team
We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
Lessons From A Drinking Water Challenge
Scientists agree: The health benefits of drinking water are endless! Drinking water can relieve fatigue, increase energy, promote weight loss, flush…
Design Smarter, Not Harder: How to Accelerate Your Workflows With a Design System
Need to Know Having a consistent design system can save organizations time and money by giving designers and developers a single source of truth for…
Accessibility Matters - iAid Update
Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…