Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
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Putting the Action Back in Global Accessibility Awareness Day
Thursday, May 18, 2023 is Global Accessibility Awareness Day, but at this point, it may be worthwhile to retronym GAAD to Global Accessibility Action…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
AODA and You: Putting Your Site to the Test
Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…
Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart
Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability
Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
Successfully Merging Design and Development? Communication is Key
Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…
A Primer on Accessible PDFs
When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…