How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Visual Storytelling - Seeing the Message Clearly
There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Wear a Blue Hat Today in Support of Web Standards
Today - November 30, 2009 - is Blue Beanie Day! Wear a blue hat, cap or toque in support of web standards. Why are web standards important…
Try Blogging, Video-blogging or Social Media in 2011!
A recent article posted on StumbleUpon.com – gives 4 tips on “How to Market Really Boring Products” by James Adams. To me, this article was of great…
Explode Conference: A Spark to Fuel the Fires of Creativity and Innovation
Next week, Fanshawe College's Centre for Digital and Performing Arts will be hosting the two-day Explode Code event. It's described as "a celebration…
Join Echidna at Drupal North
It's not like you really need another reason to visit Montreal at any time, but if you happen to be in la belle province this weekend -- or can make a…
Acquia-certified Cloud Pro, Martin Anderson-Clutz
There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…
Crash Course in Layout, Search API & Site Management
There are 20 training sessions offered this year during DrupalCon North America. At $500 a pop, how do you choose which one is right for you? Digital…