Could Foursquare Be the Next Twitter?
If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning
Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
Build Credibility With Client Testimonials
An echidna is an Australian mammal that has learned to thrive in the harsh Australian outback. With spikes like a porcupine and a snout like an…
Is Print Advertising Dead?
“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
Hockey Season Starts - So What is the Best Team?
The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
I Hate My Website ...
Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…
Stylebot Me! (and Web Accessibility)
I recently read an article on Mashable.com talking about “Stylebot”. Stylebot is an extension of Google’s browser, Chrome, and allows you to access…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…