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Echidna Blog

Snowstorm Lessons: Clearing a Path to Success

We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
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Echidna Blog

A Primer on Accessible PDFs

When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…
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Image of inventory warehouse worker scanning packaging.

The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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northern and beringer logo on white background

Northern's Strategic Partnership With Beringer Fuels Future Growth Plans

Toronto, ON – November 12, 2024 – Beringer Capital, a private equity firm specializing in the digital transformation, information and technology…
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Echidna Blog

COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
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Echidna Blog

Cast Too Wide a Net and Valuable Fish will Slip Through

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
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Echidna Blog

Accessibility Matters - Exploring the Hows and Whens of Alternative Text

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
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Echidna Blog

A guide to style guides -- How to Keep your content in Fashion

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
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Echidna Blog

Delivering on your Customer's Expectations? That's music to their ears

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
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Echidna Blog

More Messaging Lessons from the Fringes

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
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  • Solutions
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      • Google Analytics 4 & Performance Reporting
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