| Northern Commerce Inc.

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.

Northern Attended DrupalCon 2022 in Portland, Oregon

Attending DrupalCon is essential to us as an agency that builds digital experiences with Drupal.

An Open-Source, Low-Code Solution for Drupal Websites

UPDATE July 2020: Cohesion is now Site Studio A few weeks ago, we partnered with Acquia to deliver this informative webinar on using Cohesion, the new…

The importance of human accessibility testing

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…

Growing A Local Customer Base Through Twitter

Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…

Two Out of Three Ain't Bad

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

YOU Breakfast Reinforces Idea that We Can Make an Impact

We were honoured to be in attendance at yesterday’s Youth Opportunities Unlimited's 12th Annual Breakfast. The power of the speaker and her message…

Two people holding hands and holding shopping bags while walking

Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack

When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?

A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…

How to Prepare for Shopify’s One-Page Checkout Migration

Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…