How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

The old adage states that forewarned is forearmed. And for businesses wanting to do everything they can to protect the integrity of their information…

I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…

In part one of this mini-series, we shared user research tools that will help you to build a strong foundation for your web presence, especially as…

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…

For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…