How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Waving the Flag on 150 Years of Canadian Innovation
On this day, where we celebrate an important part of our national history, we also want to take a moment to acknowledge an exciting partnership that…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Twitter & The Tweeting Bike!
Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…
The Eyes of the Drupal Community Are Pointed at Toronto for Drupal North
I’m on my way to Ontario’s capital this week! Why? Because all eyes of the Drupal community will be on Toronto, ON as we prepare to host Drupal North…
Accessibility Matters - Educational Back-Up Plans
It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…
Searching for Success? It's Being Funnelled to the Palm of Your Hand
The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
Social Websites
Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “ what do they mean?”…
Drupal North: Putting the Principles of Engaging Presentation to Work
What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…