Change Management: The Often Overlooked Secret Ingredient
Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
Searching for Success? It's Being Funnelled to the Palm of Your Hand
The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned
Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…
How to Make Mindfulness a Part of Every Day
Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
Accessible Engagement Tools to Create Equitable Opportunities
The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…
Another Drupal Drop in the Canadian Bucket
It's another 'drop' in the bucket, but tomorrow's Toronto Drupal User Group event, which we're sponsoring, is part of what we hope will be an ongoing…