It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…

In a recent blog post, I discussed how CAPTCHA accessibility is the number-one accessibility issue faced by blind computer users. However, a close…

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…

Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…