In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

Business cards are definitely a staple of the business world, but like the typewriter, the ditto machine and the telegram - maybe it's time to leave…

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…

A crew of Echidnas are heading to the Steel City for this weekend's Drupal Camp PA -- and it's a fitting location to discuss how our solutions and…