QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

Today we wanted to do more than just shake a few hands, offer some advice, and share a few hearty well wishes. Today we wanted to give the attendees…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…

Later this week, Drupal North kicks off at the Ottawa Conference and Event Centre. As an Echidna myself, I'm thrilled to be hosting -- amongst Drupal…

Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…

First impressions matter, right? So today’s 20-Minute Makeover event, in support of London Clean & Green, is a great way for a group of Echidnas to…