How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues
While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
Spooktober: Scary Tales of Online Presentations
Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
A PSA on Creating Accessible PDFs
In a recent blog post, I discussed how CAPTCHA accessibility is the number-one accessibility issue faced by blind computer users. However, a close…
Searching for Success? It's Being Funnelled to the Palm of Your Hand
The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…