Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
A New Appreciation for Accessibility
We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
AODA and You: Staying Compliant
So… now what? Earlier this year, we did a four-part series (see links at the bottom of this article) on how to ensure your Website meets the standards…
When the Well Runs Dry -- How to Start a Regular Flow of Quality Content
Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…