Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
How to Receive an Accessibility Complaint
In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
Street Hockey Champions!
From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in…
More Work, More Reward - Soliciting Honest and Varied Comments
Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
Should You Be on Twitter? Absolutely Yes and Maybe No
Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Northern & Fanshawe Launch Marketing Challenge to Support Local Business
For Immediate Release: LONDON, ON – January 21, 2021 — After a year that pushed eCommerce and digital marketing to the forefront for businesses around…
Accessibility and Everyday Emergencies
When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…