As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…

The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…