Start Planning Now to Join Us for Drupal North in Toronto
Toronto in summer is a wonderful experience. It’s one of Canada’s most exciting cities and this year, from Aug. 10-12th, it will be hosting one of the…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
Capitalizing on an Amazing Event: Drupal North 2017
Later this week, Drupal North kicks off at the Ottawa Conference and Event Centre. As an Echidna myself, I'm thrilled to be hosting -- amongst Drupal…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Twitter & The Tweeting Bike!
Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…
Celebrating Past, Present, Future – and People
On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…