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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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Omnichannel Fulfillment A Win-Win For Retailers and Consumers

Learn why in-store pickup continues to be popular with customers and retailers post-pandemic, and how brands are expanding their omnichannel fulfillment options.
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Vienna Calling - Fatima’s European Drupal Adventure

Scholarships are intended to give you the opportunity to learn. With my recent receipt of a scholarship from the Drupal Association to attend…
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Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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3 Key Ways to Foster Retail Loyalty in 2023

Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
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The Power of Generative AI: Insights from Salesforce Connections 2024

Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
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Money Is Nice, But That's Not All It Takes: Motivation At Work

We all work in increasingly fast-paced environments, face tighter deadlines, and have to sort through competing priorities to manage expectations from…
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Holiday Wishes from Digital Echidna

You probably already know this, but there are over a dozen holidays in our multinational/multi-faith culture that are celebrated in and around this…
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Why Don't You Care?

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This weekend Team Echidna takes part in the Corporate Division of the Hockey Night in Canada PlayOn 4 on 4 Street Hockey Tournament in London, ON…
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