Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

Finding the right eLearning Management System solution for your business means understanding all the options. A few months ago I wrote about the…

In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…