Going Mobile ...
I am not spilling any trade secrets by stating - web browsing on mobile devices is on the rise. Mobile handsets are now offering bigger screens…
Collective Arts Brewing, Personalization with Klaviyo
Northern brewed up a results-driven, integrated email marketing strategy for Collective Arts Brewing.
Get Ready to Ride the Google Wave!
Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
Free Statistics For My Website?!?
Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…
How Do I Keep My Website Fresh?
We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…
Growing Your Business by Acting Small II -- Internal
It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
A Globally Focused Weekend with Local Roots
One of the great things about today’s world is that it’s smaller than ever. With just a few clicks of a mouse, or tapping an app, you can be connected…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
London-based Northern Commerce, Digital Echidna both amongst Canada’s top growing companies
LONDON, ON -- Sept. 25, 2020 -- Two of London’s top technology companies have found themselves amongst Canada’s elite businesses, as Northern Commerce…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…