The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
Fatima Khalid - A Rising Star Gets Recognized
We’re thrilled to announce that Digital Echidna’s Fatima Khalid is the recipient of the Women in Communications and Technology’s Leadership Excellence…
Northern Commerce Named One of Canada's Top Growing Companies for the Second Consecutive Year
FOR IMMEDIATE RELEASE London, ON — September 24, 2021 — Northern Commerce, a digital transformation agency that partners with brands disrupting their…
Online Advertising Is Where It's At
This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past
It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Accessibility – No Need to Accommodate
I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…