We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…

When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…