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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Spooktober: Scary Tales of Online Presentations

Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…
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Northerners at CHICA During Adobe Summit 2026.

How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact

For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
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Echidna Blog

Get The Most Out of Your Customer Testimonials

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
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Echidna Blog

Facebook No Teenland? So? Go Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
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Echidna Blog

Trolling Through the Muck Can Lead to Business Gold

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
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Echidna Blog

How To Contribute to Drupal: User Support

One of the great things about the Drupal community is how welcoming and inclusive everyone is. As Drupal’s Global Contribution Weekend 2020 approaches…
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Echidna Blog

Be seen, but Don't just be a facade

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
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Echidna Blog

Thriving or Merely Coping? When Good May Not Be Good

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
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A laptop with a cookie consent banner along with privacy law icons.

The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)

Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
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Echidna Blog

If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
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