The Internet is a leading resource for gathering information. If someone were to research your company on the web, what would they find? Is your web…

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…