Is Justin.tv Better Than YouTube?
YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…
Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key
Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
Accessibility Webinar Recording Access
Watch the recording to learn more. Watch Jay Ménard, Director User Experience and Research and Fran Wyllie, Technical Lead and IAAP Certified Web…
Lose the Crutches, Let Your Client’s Message Run Free
If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
You Can Hit a Home Run Even with Your Most Venomous Critic
It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
Northern’s Approach to Public Service Partnerships
Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…