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Displaying 751 - 760 of 1163
Echidna Blog

Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
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Echidna Blog

Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
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Echidna Blog

The Language of Violence

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
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Accessibility Webinar Recording Access

Watch the recording to learn more. Watch Jay Ménard, Director User Experience and Research and Fran Wyllie, Technical Lead and IAAP Certified Web…
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Echidna Blog

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
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Echidna Blog

Lose the Crutches, Let Your Client’s Message Run Free

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
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Echidna Blog

The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
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Echidna Blog

A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions

Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…
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Woman's profile with black background

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
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Blog Hero - Northern’s Approach to Public Service Partnerships

Northern’s Approach to Public Service Partnerships

Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
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  • Solutions
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      • eCommerce Development
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      • MarTech Migration
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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