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Northern Named One of the Best Workplaces™ in Ontario

For Immediate Release: London, ON — June 24, 2021 — Headquartered in London, Ontario, North America’s leading digital experience agency, Northern, has…

Performance Branding: What It Is and How to Get it Right.

Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…

An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy

Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.

Know Your Audience - the Public

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…

Guerrilla Marketing Campaign

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…

How Your Users (and Google) Are Searching for a Positive User Experience

I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…

If You're Different, You Don't Necessarily Have to Be Better

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…