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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
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Echidna Blog

Five Hard Truths About the Soft Skills that Set New Job Hunters Apart

It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…
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I Don't Like that Design

Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…
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What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
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Can’t See Forest for the Blog? Plant Evergreen Content

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
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Everything Old is Marketed as New Again

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
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Drupal 7 End-of-Life Support

Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…
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Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile

See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
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A Brand New You? Not Necessarily

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
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Moving House: Structure, Design, and Features

We’ve spoken a lot about moving over the past few days. In the real world, you’d prepare your family for a move; in the case of a website migration…
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