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Lightning + John Howard Society
LONDON, ON – Heading into their third season of sponsoring the London Lightning, local tech company Northern Commerce is ramping things up with a…
Canada Pooch Digging Up New Customers
Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy
Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Accessibility Matters - iAid Update
Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Connecting the Dots: Braille in the Digital Age
Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…