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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Quality, Not Quantity, Should be the Focus

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
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COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…
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Northern Commerce Brand

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
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Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards

Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
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Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now

The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
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Echidna Blog

These "Likes" Weren't Earned -- They Were Forced!

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
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Finding Your Inner Spoonman

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
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Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
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Founded in 885, the city of Prague is steeped in culture, history, and astounding architectural achievements. But in one week, the future of the Web…
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Make Sure Your Site is Mobile to Move Your Business Forward

Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of…
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