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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

No Web of Confusion -- AODA Site Compliance Deadline Not Changed by Provincial Announcement

For many organizations that have been fretting about meeting AODA-compliance deadlines, the Province of Ontario appears to have given them the gift of…
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Echidna Blog

Why Don't You Care?

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
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Echidna Blog

Looking Back to Look Forward

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
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Echidna Blog

A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
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Echidna Blog

Write for the Humans

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
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Echidna Blog

2010 Top Christmas Tech Gifts

Every year reviewers weigh in and try to decide what the best and most purchased "Tech Gifts" will be this coming Christmas. With the rapid advances…
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Echidna Blog

Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
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Echidna Blog

Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
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Can We Talk? Planning the First Step Along the Path to Better

Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
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Echidna Blog

A Day in the (Possible Future) Life

Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…
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