I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…

In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…

Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…