Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Lessons From Waverley Retirees' Conquering of New Media
The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…
Promising Marrakesh Ratification Limited by Delays by Those who could help most
Canada recently signed off on a landmark treaty that could have far-reaching impact on ending the "book famine" for those requiring accessible…
Learning to Sprint with Drupal
Before you can effectively sprint, you need to learn how to walk and then run. Fortunately for Londoners interested in the Drupal content management…
Full Disclosure: Integrity in Writing
Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
Diagnosing Site Speed Issues Requires a Surgical Approach
You’ve likely been told to never Google your symptoms. After all, it inevitably seems that Internet rabbit hole of medical information always leads to…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
Globe and Mail Ranks London’s Digital Echidna Amongst Canada’s Top Growing Companies
Digital Echidna has been recognized as one of Canada’s top-growing companies in The Globe and Mail’s inaugural Report on Business ranking. Just…
DiGiorno's Twitter Carelessness a Lesson in Chasing Next
Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…
Connecting Communities - Drupal and Islandora
Our solutions are stronger when we work together. After all, no man -- or software frameworks -- is an Island-ora... OK. Sorry about the forced pun…