Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
A Day (or Two) in the Life of a Drupal Camp
Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
Connecting Communities - Drupal and Islandora
Our solutions are stronger when we work together. After all, no man -- or software frameworks -- is an Island-ora... OK. Sorry about the forced pun…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
Accessibility, Ability First Makes Champions of Us All
Tomorrow morning, we'll be attending the Ability First Champion awards. Digital Echidna's owner, Andrew McClenaghan, will be delivering a brief speech…
So What's the Difference Already?
SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
Accessibility Matters - Audio Description: How Much is Enough?
Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…
London’s Tech Community’s Strength is Collaboration
At home or abroad, it’s all about community. Much of the Echidna team is heading back from DrupalCon Nashville as we speak -- filled with excitement…
How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified
Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…