Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
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Giving Thanks Never Goes out of Style
Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…
An Open, Honest Talk About Procurement Improvements
Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
Messaging Lessons from the Fringes
Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile
See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
Make Sure Your Site is Mobile to Move Your Business Forward
Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of…