Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…

Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Digital Echidna is proud to share that Pat Gilbert, our New Business Manager covering the east part of Canada, has been elected as President of the…

Another day, another big piece of news: End-of-Life date for Drupal 7, originally set for November 2021, has been extended to November 28th, 2022. The…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…

One of the great things about today’s world is that it’s smaller than ever. With just a few clicks of a mouse, or tapping an app, you can be connected…

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…