As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

Looking to explore your creativity? Want to learn from some of the top minds in the industry? Well, we have the line on an “explosive” opportunity for…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…