| Northern Commerce Inc.

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.

Catchy Copy? It's a Numbers Game

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

Earn Your Way In

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

Is Print Advertising Dead?

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…

Language Matters -- Who the F*** Do You Think You Are?

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…

Has Social Media Ruined Our Social Skills?

In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…

Guidelines on Guidelines - Official Does Not Have to Be Ostentatious

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…

Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…

Potluck Approach A Recipe for Success

On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…

The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open

The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…