The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
Navigating the Economic Downturn
The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
Investing Locally, Internationally to Be the Best
Today we were named by Washington-based B2B research and review firm Clutch as one of Canada's top web development agencies. The same organization had…
Getting Your Feet Wet as a First-Time Presenter
When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
Honestly, Customer Service Starts at “Home”
Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
Finalize Your Holiday Performance Marketing Strategy With Northern Commerce
Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…