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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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Boathouse Conversion Attribution

Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
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Is New Always Better? Keeping Accessibility Simple

KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
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Echidna Blog

Stumping for Votes or Stomping on Customers?

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
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The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
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News Update: Upcoming Drupal Contribution & Learning Opportunities in London, Ontario

At Digital Echidna, we're committed to open-source technology. In particular, we're proud of our standing as Southwestern Ontario's leading Drupal…
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A Season to Celebrate

Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys,"…
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Obama Answers Handful of 104,000 Web Questions

In an appeal to the tech-savvy public, the White House’s Web site opened itself to Internet-submitted questions for President Obama’s online town hall…
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Happy Canada Day

On this Canada Day, now, more than ever, we find ourselves at a crossroads about what it means to be Canadian, as we celebrate the 153rd anniversary…
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