Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Lessons From A Drinking Water Challenge
Scientists agree: The health benefits of drinking water are endless! Drinking water can relieve fatigue, increase energy, promote weight loss, flush…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
First-Time Presenting at Drupal’s “Show,” but Prepared to Swing for the Fences
To paraphrase John Fogerty, “Put me in coach, I’m ready to play [clap, clap-clap] today. Put me in coach, I’m ready to play today. Look at me, I can…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Accessibility Lessons from Robert Munsch
Let's celebrate the birth of an icon and explore how his lessons continue to resonate in the world of accessibility. The beloved storyteller and…
Putting Our Best Foot Forward Against Bullying on For Me Day
Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…