What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…

Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between…

After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…