Shipping and Fulfillment Strategies for Black Friday 2020
Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…
If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
Accessibility and the Charter - 35 Years Later are We Walking the Talk?
A guarantee means nothing if you don't have the will to sustain it. And while today marks a significant anniversary in our country's history, it…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Filling a Prescription for Healthy News
Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…
'Spring' Cleaning for Content - Focus on TRUST-worthiness
What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…
Digital U for a Digital You 301 – What Do You Want?
So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
Accessibility Matters - Emergency Preparedness
Being prepared in a disaster is essential for anyone, but having a disability means that particular considerations need to be made. Fortunately, there…