Don’t Just Curate, Create
You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
Engaging Communities Through New Media Art
Raphael Lozano-Hemmer is a new media artist that combines technology and community to create engaging interactive art installations. Raphael’s art…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
A Back to School Style Guide for A+ Content
For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…
Get Started With GA4: What Are Explorations?
Summary With Google planning to sunset Universal Analytics in July 2023, the move to Google Analytics 4 is imminent. Users may have noticed that GA4…
Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change
Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…