So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…

There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…