I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…

As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…