Questioning the Census -- Mandatory Accessibility Mandates Clarity
When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
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Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
Plotting Your Road Map to Online Success
Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
Automating Repetitive Tasks
Photoshop has become an industry standard application for creating and editing graphics for use on the web. A great way to automate repetitive tasks…
Get Started With GA4: What Are Explorations?
Summary With Google planning to sunset Universal Analytics in July 2023, the move to Google Analytics 4 is imminent. Users may have noticed that GA4…
Why You Should Opt-Out of GA4 Automigration
Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint
Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.
Does Your Business Know The Rules?
“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…
Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…