| Northern Commerce Inc.

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

The Human Touch - The Value of Face-to-Face Communication

Will the Singularity ever occur and mark the rise of our robot overlords? It's possible, I guess, but for as much as technology brings to the world…

Homes Alive Pets, CRO

Homes Alive Pets was experiencing substantial traffic to their eCommerce storefront, yet low conversion rates prevented revenue growth.

How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide

With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…

Does Your Search Need to Get a Cludo?

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…

CSUN Rises in San Diego, Shining Light on Accessibility

This week would have been a great time to be in San Diego, CA. It's not just for the weather – though 13 to 21 degrees Celcius and sunshine sounds…

365 Days of Pride: Our Commitment to the 2SLGBTQIA+ Community

At Northern, Pride isn’t limited to a month. We recognize the immense importance of respecting and uplifting the 2SLGBTQIA+ community 365 days a year…

Eat at Your Own Pace ...

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…

How Beta-Testing Led To A Better Customer Experience

This blog contains excerpts taken from the VTA/Digital Echidna session panel held at Bay Area Drupal Camp 2019. Santa Clara Valley Transportation…

Angular JS Adds Another Tool to the Developer’s Tool Belt

Yesterday’s tools need to update for tomorrow’s challenges. After all, you wouldn’t heat a modern home using only a flint and steel -- builders have…