In the face of plant closings, layoffs and tough economic times, London businesses banded together to beat their goal for the Business Cares Food…

The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…