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Echidna Blog

Is BlackBerry Messenger a thing of the past?

The debate between Apple's iPhone and Research in Motion's BlackBerry, will be a forever lasting one (at least in this office anyways!). The reasons…
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Lady working on a laptop and a bunch of pictures of statistical graphs with one of them being a google analytics logo

Why You Should Opt-Out of GA4 Automigration

Need to Know Google is now automatically migrating Universal Analytics properties to GA4 for users who don’t opt out of the service but strongly…
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Students in classroom

From Leads to Conversions: Wharton’s Executive Education Website Redesign

Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…
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A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
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Northern team members in front of London Humane Society sign

London Lightning & Northern Commerce Partner to Support London Humane Society

For Immediate Release: London, ON – April 26, 2017 — London Lightning sponsor Northern Commerce announced today the first National Basketball League…
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Habitat for Humanity builders with large cheque

Northern Commits $150,000 to Habitat for Humanity

For Immediate Release: London, ON — September 22, 2020 — Northern Commerce is thrilled to announce its newest Northern Cares charitable partnership…
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Echidna Blog

COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…
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A laptop with a graphical website mockup a coding popup and an accessibility logo.

Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards

Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
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Echidna Blog

Can an Online Community Be Profitable?

After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
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Echidna Blog

Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
Read more
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • eCommerce Development
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      • Google Analytics 4 & Performance Reporting
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